5 Marketing Resolutions You Can Keep in 2018

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A warm welcome to 2018 from your Easy2Access family! In the blink of an iPhone LED we’ve had our holiday, given out presents, received a few, and returned to work once again. 2018 might be the year of the dog, but we’ve got five marketing resolutions nobody can bark at! If business was good in 2017, but you REALLY want to grow in 2018, here are five marketing resolutions you can actually keep in 2018…

Be More Social

The first marketing resolution to make in 2018 is to increase your company’s presence in the digital social sphere. You more than likely already know that social media platforms like Facebook and LinkedIn are great for advertising to a large audience, but social media marketing has become less about marketing – and more about connecting with your followers on a personal level.


“Social is not a place for a hard sell – it’s a place to build trust and credibility.” – Julio Viskovich


The general idea is that if you come across as sincere and refrain from simply pushing products onto people, you build relationships instead of transactions. Relationships last much longer, and if you look after your customers – they’ll keep coming back to you! Why? Because you’ve shown that you care about THEM, not about their money.

Spring Clean Your Site

Did you know that over 60% of South Africans access the internet via their smart phones? Google, and many of the world’s biggest internet companies, have stressed that 2018 will be the year of the customer experience. In other words, websites must be mobile friendly, must be easy to understand and navigate, and must offer value to all visitors.


“A bad website is like a flat tyre – You can’t go anywhere until you change it.” – Unknown


We’re taking this one step further and suggesting that all websites try and offer something truly unique – that no other website in South Africa features. This can be done with custom website development. If you can think it, a custom web developer can bring it to life on your website! So, make 2018 the year you give your website some love and attention – Google will reward you for it.

Get Noticed Online

While an updated, polished, mobile-friendly website is rather important to online marketing success in 2018 – none of that matters if the search engines can’t match people’s searches to your website. They do this by crawling your site’s content and structure, finding keywords that match or closely relate to a Google user’s search query.


“A website without SEO is like a car without gasoline.” – Paul Cookson


So, how do you get your website ready to cater to your customers’ searches? Two words: SEO & PPC. The former, Search Engine Optimisation, involves editing your on-page copy to include specific search phrases people are using to find your products or services. PPC, or pay per click marketing, is the fastest way to get your website to the top of the Google search results pages.

Make More Connections

Most people – over the age of 16 we suppose – will have a personal email address. These are used to sign up to smart phone services, order things online, and connect with far-flung relatives. While some consider email marketing an archaic means of communicating with customers, we beg to differ.


“Email has an ability many channels don’t: creating valuable, personal touches at scale.” – David Newman


Email marketing has proven its worth in the modern marketing landscape, mainly because bulk emails can be sent out with the click of a button, being sent – in most cases – directly to the customers’ mobile devices. Bulk SMS is text only, while emails can feature text, images, videos, and even sound!

Tell Your Story

Who let the blogs out? Five years ago, blogs were things only cool foreigners dabbled with. Nowadays, a website without a blog page is considered outdated. Blog articles are a fantastic way to tell brand stories, and to educate your followers on specific services and products you are able to offer them.


“Blogging is not for earning. It’s about helping others with the knowledge that you have.” – Syed Faizan Ali


Blogging on a regular basis adds fresh content to your website – something Google and other search engines absolutely love! Just be sure to make your blogs more about education, and less about selling. Who knows, your next blog article might go viral!

Online Marketing in Durban

Thinking about making a few of the above marketing resolutions in 2018? Get in touch with Easy2Access here for more information. We’re looking forward to hearing from you!