Basic SEO Best Practices

What Are Unethical SEO Practices?
6th October 2017
Why We Use White Hat SEO
20th November 2017
Show all

When it comes to optimising websites for search engine presence (search engine optimization), we at Easy2Access get rather excited! Call us nerds, we don’t mind – we live for the thrill of getting a client’s website onto the first page of Google (challenging to say the least) with effective SEO.

In fact, we’re so thrilled about search engine optimisation that we’ve decided to hand one or two of our bread-and-butter SEO tips on to you, our loyal followers. These are simple optimization tricks that we follow when optimising a website, and you can implement them on your own site if you have the time…

Optimize Headings

The first basic SEO best practice is to ensure that your headings are optimised. What does this mean? Simply put, your headings need to correspond with the rest of the page they are found on.

If your company specialises in residential painting, add the phrase ‘residential painters’ to one of your headings.

So, instead of simply having ‘WELCOME TO PETE THE PAINT PERSON’, add a second heading featuring your industry information and location: ‘RESIDENTIAL PAINTERS IN SECUNDA’.

Don’t Forget Content

Google, the world’s largest search engine, has made it clear to all website optimization specialists that content is vitally important to the positive ranking of a website. Why? Without ‘Main Content’ as they call it, the search engine has no way of knowing what your webpage is actually about.

The global search engine giant recommends that each webpage feature no less than 300 words of original, informative content relating to the topic covered on that specific webpage.

You might like a simplistic minimalist look to your website, but if it doesn’t have a few paragraphs of writing on it, you’re not going to be found through any search engine.

Optimize Images

Have you ever been looking for images on Google or Yahoo and you notice a few images you’ve seen on websites before? If you have, how vigilant of you! Images are an important aspect of search engine optimization.

These images are coming up in the image search results because they have been optimised according to the specific keywords used on the webpages where they are displayed.

Image optimization is done on the back-end of a website, and takes a bit of website development knowledge to action. Speak to your website service provider about getting your website’s images optimised.

When Making Changes

From time to time, you’ll more than likely want to make changes to your website – like adding content, images or making changes here and there.

So, how do you let Google know once you’ve made these website amendments?

Easy! Just resubmit the webpage to Google’s Index Submission portal right here. Once you’ve proved you’re not a robot, Google will re-index your webpage and recognise the new content.