21st May 2015

What you should expect in your New Website Design

Deciding to get a brand new website for your company can seem quite daunting. What should you expect from your new web design? How do you […]
13th May 2015
Conversions

Ensure Your Website Landing Page Leads to Conversions

Your website’s landing page can make a tremendous difference when it comes to successful conversions. Whatever online marketing strategy you have, you will want to ensure […]
22nd April 2015
FASA - Franchise Association of South Africa

FASA Annual Awards for Excellence in Franchising

Easy2Access was extremely proud to be one of the award sponsors for the FASA Annual Awards for Excellence in Franchising. FASA is the only recognised representative […]
9th April 2015
PPC Campaign Management

Make The Most Of Your PPC Campaign

Google AdWords has become an integral part of many companies’ online marketing strategies. Making the most of your PPC campaign can be an extremely effective way […]
27th March 2015
Google Search

Google – It’s all about Your User Experience

Have you ever wondered why Google is undoubtedly the top Search Engine? It’s simple. Google is focused on creating the best user experience possible for you.  This is why anyone with a website needs to understand and keep up to date with the latest Google algorithms. Google has spent vast sums of money researching and developing technological tools in order to understand users and give them exactly what they are searching for when they are searching for it.

23rd March 2015

Will your Mobile Website be punished by Google?

Google are launching their mobile-friendly ranking algorithm on April the 21st and all websites are at risk of being punished by Google. This algorithm will be pleasing for some websites and a disaster for others. It is in fact set to be tougher on websites then Google Penguin and Google Panda. With roughly 50% of searches on Google stemming from mobile devices, can you honestly afford to risk losing your ranking?