An effective Website that will work for you needs to be updated and not left to stagnate. Smaller businesses can really gain if they understand exactly how their website can stand out from the competition.
No matter the size of your business, SEO (Search Engine Optimization) can help your business get noticed but it’s not a quick one time solution. It’s a constant work in progress.
Online marketing is the future of marketing. Traditional methods, such as print, television and radio, will continue to be used however, there will be a marked difference in the success and cost of such methods.
Roughly 90% of all online experiences begin with a search engine and almost 60% of consumers use Google every month to find a local small business. If a small business is not online then it is losing out on business. This is reason enough for small businesses to market themselves online.
The market out there today is increasingly competitive and businesses need to adapt or lose out. You do not need to have a huge marketing budget to thrive and reach a target audience. Given the right marketing strategy, you can compete with the bigger businesses.
Social media can be an extension of your products or services. Why limit yourself when it comes to getting your company noticed by means of a hugely popular and social medium? Not having a social media account is comparable to turning away potential customers. Social media is a great platform for giving your business exposure into previously unexplored or partially explored markets. Whilst some social media platforms are better for certain businesses than others, you should never completely isolate yourself from social media.
You may have a website that is attracting customers but, is it an effective call to action? Are customers purchasing, signing up or engaging in what you have to offer or are they leaving your website with no action?
Having a non-effective website can be likened to an attractive store with no assistants or till points.