Search Engine Optimisation

“A website without SEO is like a car without fuel”

SEO has been a buzz word in marketing and online communities for the last few years, but what does it really mean, and how will it affect your business? SEO or Search Engine Optimisation is the process of optimizing all the pages of a website so that search engines such as Google, Bing and Yahoo can find them easily when people are searching. How will this help grow your bottom line?

Let’s say, for example, Sally is throwing a party and needs some catering, she googles “catering company Durban” and there sitting pretty on the first page is Thandeka’s Catering. Sally calls Thandeka and books her for her party. Talk about being in the right place at the right time. It’s like being able to put your brochure in some ones hands the second they need you.

The team at Easy 2 Access believe that getting people to your website is only half the job. Once people are at your site, their visit needs to convert into business, whether it is an online sale, new lead or just brand awareness. This is where the boys and girls in the marketing office get excited, they have a wide array of skills to turn that website “hit” into money in your pocket.

SEO – Why Search Engine Optimisation really Works

Your website needs to be found on the first page of search engines in order to attract visitors to your website and generate leads and sales. SEO is undoubtedly one of the best marketing techniques, no matter what Industry you are in.


Did you know that roughly 90% of internet users only look at the first page of Search Engine Results?

How SEO Works

SEO or Search Engine Optimisation is the on-going process of optimizing and updating every page of a website. Specific keywords and content are regularly worked on and edited so that your organic rankings on major search engines such as Google, Bing or Yahoo are improved.

SEO ensures that people will find your website when they are searching for your type of products or services.


of online experiences begin with a search engine.


of users use search engines to find a website.


of the links search users click on are organic.


of users click the first ranking site on search engines.


of online buyers purchase products from websites found via search engines.


of users search sites on the first page of search engines.


of users like to use the web to find out about new products.

Why your website needs SEO

It’s really quite simple…If you don’t have regular SEO techniques performed on your website, you will never have a site that is organically ranked on the first page of major search engines.


Less than 25% of users search the second page of search engines.


75% of users never scroll past the first page of search results.