An effective Website that will work for you needs to be updated and not left to stagnate. Smaller businesses can really gain if they understand exactly how their website can stand out from the competition.
Roughly 90% of all online experiences begin with a search engine and almost 60% of consumers use Google every month to find a local small business. If a small business is not online then it is losing out on business. This is reason enough for small businesses to market themselves online.
The market out there today is increasingly competitive and businesses need to adapt or lose out. You do not need to have a huge marketing budget to thrive and reach a target audience. Given the right marketing strategy, you can compete with the bigger businesses.